Destinology
Travel
Specialists
Fully-Managed
Service
SEO
Experts
Page 1 rankings and a huge increase in visibility from a destination-focused content project.
What we did
We created and published a comprehensive batch of content for Destinology around the key location of the Maldives.
The blog content we produced ranks in position 1 of Google for a wide variety of phrases, including ‘Maldives in August’, ‘Maldives in June’, and ‘Maldives in September’ amongst many more.
Additionally, a lot of the content ranks on page 1 of Google for another broad set of key phrases, including ‘Maldives at Christmas’, ‘best Maldives weather’ and ‘Maldives temperature in July’.
How did we get there?
Destinology wanted to increase their visibility within the Maldives travel market, so we created a content plan to help them do exactly that.
We started with the keyword research process, identified where there was the biggest opportunity and then dived into production. Taking a classic SEO content approach, we created 12 ‘The Maldives in month’ posts using a tried and tested content template.
Our content strategy worked wonders and a big chunk of the content started ranking on page 1 within 6 months. 2 years down the line, the blog posts have gone from strength to strength, with 75% of them still ranking on page 1 in position 1.
Conclusion
When Destinology asked us to take on the project, the key part of the brief was to gain more visibility for the Maldives as one of their core destinations.
They were also facing technical challenges at the time so content was one area they could exploit to drive growth.
We used the Maldives as a pilot project and were delighted to see such incredible results from the work that delivered on all key performance indicators.
