Independent Cottages
Travel
Specialists
Fully-Managed
Service
SEO
Experts
Using a variety of classic content templates, we delivered solid page 1 rankings within 6 months.
What we did
We built out a comprehensive content strategy for Independent Cottages using a variety of our classic content templates which we know deliver positive ranking results.
Using this approach drove significantly positive results, with a huge selection of the phrases ranking on page 1 in a short space of time.
How did we get there?
Independent Cottages came to us with a very small blog, with not a lot of SEO-centric content on it. They gave us a list of specific destinations for us to build a comprehensive content plan around. Over a year and a half, we wrote 31 pieces of blog content, 45% of which was ranking on page 1 within 6 months.
We also optimised existing landing page content for them, bulking out destination pages with very little text on them and optimising this content for SEO. Of these pages, 62% saw a significant increase in their ranking position after being optimised.
Conclusion
Independent Cottages began work with us with little understanding of how SEO worked and the benefits of it. Over several years, our copywriting services drove an increased amount of traffic hugely improving their SEO efforts and increasing their visibility.
The approach we took with the content strategy also, honing in on specific destinations, meant that Independent Cottages’ blog became a go-to resource for travellers looking at holidays in some of the most popular UK destinations.
