Italy4Real
Travel
Specialists
Fully-Managed
Service
SEO
Experts
We rose to page 1 for a variety of phrases that target Italy4Real’s key destinations.
What we did
We grew the website’s organic traffic by more than 10,000% from 2017 to 2023.
A wide variety of the content we’ve written now ranks on page 1 of Google and drives regular visits from new potential customers.
Italy4Real has since become a recognised brand in the Italian tour operator market.
How did we get there?
We worked closely with Italy4Real to develop both the landing page and blog content on their website.
We started by developing a content strategy which focused on their target audience and supported their key destinations, allowing us to establish the best approach to get in front of more potential customers.
This led us to a combination of both new commercially focused landing pages and more informational blog content that could capture users’ attention earlier in the buying journey.
We produced multiple pieces of blog content each month for 2 years, resulting in 45 posts in total. After that, we breathed life into older content on the site, optimising the posts to help them rank better.
The content we created gained momentum and after 6 months, over half of it was ranking on page 1 on Google for a wide variety of phrases, developing a sustainable and consistent branch of leads for the business.
Conclusion
When we started work with Italy4Real the business was highly reliant on word of mouth and personal connections.
Over our time working together we’ve created a far more sustainable flow of leads via search engines and established them as a leading brand in the specialist Italian market.
The content we’ve created has had an exponential impact on their growth. Not only have we created a bigger body of information on the site, but the client was also bought into the strategic approach. This gave them a strong understanding of how we achieved the results we did, offering them a long-term benefit.
We’re continuing the process and are excited to drive their growth further and continue building on the strong foundations that have been laid!
