Pure Kauai
Travel
Specialists
Fully-Managed
Service
SEO
Experts
We built a comprehensive blog and optimised landing pages which transformed Pure Kauai’s online presence.
What we did
When Pure Kauai first approached us, they had a very limited website with no blog. They had very little presence on search engine result pages, and wanted to improve their visibility as well as the amount of and quality of content on their site.
We took advantage of their focus on a relatively ‘undiscovered’ destination and built out blog content that shared unique and incredibly valuable recommendations and advice. We also spruced up the existing landing page copy to effectively communicate what makes Kauai such a special place to visit, build brand awareness and solidify Pure Kauai as the go-to resource for finding information about the island.
How did we get there?
With Kauai being quite a niche tourist destination, it was really important that the content we created was accurate, all the while being optimised for SEO. Through working very closely with the client and conducting thorough research, we were able to craft compelling and engaging content which was an authentic representation of the island.
As there isn’t a lot of information out there about Kauai, building a refreshing and comprehensive content plan wasn’t too difficult for our writers. Over 5 months, we wrote 25 blog posts for them, 76% of which were ranking on page 1 within 6 months. Anyone searching for information about the Hawaiian island would find Pure Kauai as the expert brand offering accommodation in this location.
Conclusion
In a relatively short space of time, we met Pure Kauai’s desires for an enhanced online presence by developing a tailored content strategy which leveraged Kauai’s unique appeal.
Through SEO-optimised content and close collaboration with the client, we established Pure Kauai as the authoritative source for island information.
