Content Strategy Services
Travel
Specialists
Fully-Managed
Service
SEO
Experts
Why is Content Strategy Important?
Informed Ideas – Anyone can produce relevant content for a business, but our content strategy services takes this process a step further by identifying what it is that your audience specifically is looking for, and what you will gain by creating this.
Analytical Approach – Content marketing strategy doesn’t just identify the gaps that your writers should be filling, it also analyses and evaluates the content you create. This ensures that you are answering the questions your audience is asking, and only creating content that benefits your business.
Why Choose Us for Content Strategy?
Not only do we have almost a decade of experience in copywriting for the travel industry, but our writers are also experts in SEO research and will apply this knowledge to your content marketing strategy. This ensures that the content you create is optimised for your target audience and will work to drive more traffic to your business.
Keyword research is at the heart of successful content, and we use our experience in SEO to create a content strategy that targets the phrases that people are searching for. You’ll receive a content plan that focuses on meaningful, informed ideas that are tailored to your business and maximise your content’s potential.
Our promise to you looks like this
Transparency
We make sure you're in the loop every step of the way.Quality
We'll give you the best copy on the market. No exceptions.Creativity
We don't follow the crowd; we lead you all the way to success
Frequently asked questions about
Content Strategy Services
- What kind of content is included in a content strategy?
The content strategy services at Your Travel Writers can involve a range of different content based on the needs of your travel brand and the goals you are working towards. Many of our content strategies focus on sharing regular blog content or creating landing pages that help to drive more conversions, but we can also offer more bespoke pieces of content such as in-depth destination guides, lead magnets for marketing campaigns or personal reviews of destinations or accommodation.
- How do you decide on the topics to cover in your content?
The process of choosing topics to cover in content at Your Travel Writers starts with keyword research, which lets us identify the topics and questions that your audience are searching for most frequently. After defining your travel brand’s target audience and the kinds of topics they’ll be interested in, we’ll consider the intent behind the phrases found in keyword research and select titles that we know potential customers are searching for.
- Couldn’t I just use AI to write my content instead?
The use of AI tools to create written content has been talked about a lot in the marketing industry, but we don’t believe that any of these tools are a match for the work that can be done by the writers in our team. Whilst many content creation processes can be enhanced and optimised by the use of AI, content that engages and converts comes from real people, and using AI tools to create all of your content will put you at a disadvantage.
We can offer advice on the best ways to use AI tools as part of a content strategy to help make the process more efficient, but will always recommend that content is written by a real person who can strike the right tone and provide unique insight.
